Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity." -Adam Grant, New York Times bestselling author of Originals and Give and TakeWelcome to the age of behavioral addiction-an age in which half of the American population is addicted to at least one behavior. Read / Download Irresistible: The Rise of Addictive Technology and the Business of Keeping Us HookedĭESCRIPTION BOOK : "One of the most mesmerizing and important books I've read in quite some time.
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